The Hudson's Bay Company Barbie Celebrates the Iconic Company
Katherine Pendrill — February 3, 2017 — Life-Stages
References: thebarbiecollection & wwd
Last fall, Mattel debuted a new Hudson's Bay Company Barbie to honor the iconic Canadian brand. Dressed in the company's signature multi-colored stripes and a bright white toque, the Barbie puts a quintessentially Canadian twist on a classic American toy.
The Hudson's Bay Company Barbie is a collectors item that celebrates the legacy of the heritage brand. The doll was designed "to represent today’s HBC woman," therefore she sports a fashion-forward outfit consisting of a black turtleneck, a striped pencil skirt and a matching jacket. She also comes with sunglasses, a knit toque, ankle boots and a bag stuffed with everyday essentials such as a coffee cup and smartphone. The doll even includes a four-legged companion sporting a matching multi-colored ensemble.
The Hudson's Bay Company Barbie is a collectors item that celebrates the legacy of the heritage brand. The doll was designed "to represent today’s HBC woman," therefore she sports a fashion-forward outfit consisting of a black turtleneck, a striped pencil skirt and a matching jacket. She also comes with sunglasses, a knit toque, ankle boots and a bag stuffed with everyday essentials such as a coffee cup and smartphone. The doll even includes a four-legged companion sporting a matching multi-colored ensemble.
Trend Themes
1. Collector Dolls - Opportunity for creating collector dolls that celebrate iconic brands and legacies.
2. Brand Collaborations - Disruptive innovation opportunity for collaborating with brands to create special edition dolls.
3. Fashion-forward Toys - Opportunity to design fashion-forward toys that reflect current trends and styles.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to create special edition dolls in collaboration with iconic brands.
2. Fashion Retail - Opportunity for fashion retail industry to partner with toy manufacturers and create fashion-forward toys.
3. Collectibles Market - Disruptive innovation opportunity for the collectibles market to introduce dolls that celebrate the legacy of iconic brands.
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