Edwin Draws Eclectic Inspirations for the SS21 Season
Edwin introduces the latest collection designed for the Spring/Summer 2021 season full of bold and functional looks for the warmer weather. The Japanese fashion label nods to eclectic themes as it references the casual energy of sportswear while infusing the designs with traditional military themes. The seasonal menswear is recognized for its denim options and militaristic drive.
This spotlights designs such as the hooded jackets, shorts, squad pants, and the technical vests. The color palette follows the same theme with hues of black, navy blue, Olive green, and Desert. The modern looks arrive in the relaxed shapes as the seasonally appropriate fabrics include lightweight cord, linen canvas, ripstop, and reverse cotton Terry. Details such as embroidered accents make its way onto the survival jacket and shirts as a nod to its roots.
Image Credit: Edwin
This spotlights designs such as the hooded jackets, shorts, squad pants, and the technical vests. The color palette follows the same theme with hues of black, navy blue, Olive green, and Desert. The modern looks arrive in the relaxed shapes as the seasonally appropriate fabrics include lightweight cord, linen canvas, ripstop, and reverse cotton Terry. Details such as embroidered accents make its way onto the survival jacket and shirts as a nod to its roots.
Image Credit: Edwin
Trend Themes
1. Eclectic Sportswear - Opportunity for fashion companies to combine traditional and sporty elements to create unique and bold looks for consumers.
2. Military-inspired Fashion - Opportunity for designers to incorporate military themes and details into their designs, appealing to consumers' interest in functional and durable clothing.
3. Relaxed Fit Clothing - Opportunity for fashion companies to meet demand for comfortable and effortless clothing in both casual and formal settings.
Industry Implications
1. Fashion - Creating a militaristic and sporty fashion line that combines traditional elements with more modern ones.
2. Textiles - Developing lightweight and durable fabrics suitable for spring and summer, such as ripstop and reverse cotton Terry.
3. Retail - Marketing the new trends through e-commerce platforms and utilizing personalization and customization to meet consumers' preferences.
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