Lululemon's Men's Parka is Waterproof and Insulated by Down
Laura McQuarrie — December 17, 2018 — Fashion
References: shop.lululemon & fastcompany
Lululemon's Cold City Parka is a men's parka design that was created to solve pain points for many commuters, particularly those who are exposed to unpredictable weather and temperature changes.
The parka itself boasts a seam-sealed, waterproof design that is insulated with ethically sourced down. Much like specialized sports jackets, the design includes specially placed vents so that people can adjust the jacket to their desired level of comfort—which is especially useful for staying warm outside and releasing trapped heat once inside on the wait for a train, subway or another form of transportation.
Some of the key features of the Cold City Parka for men include reflective details for safety in low light, a hood that can be cinched to lock in heat and quick-access pockets.
The parka itself boasts a seam-sealed, waterproof design that is insulated with ethically sourced down. Much like specialized sports jackets, the design includes specially placed vents so that people can adjust the jacket to their desired level of comfort—which is especially useful for staying warm outside and releasing trapped heat once inside on the wait for a train, subway or another form of transportation.
Some of the key features of the Cold City Parka for men include reflective details for safety in low light, a hood that can be cinched to lock in heat and quick-access pockets.
Trend Themes
1. Weather-adaptive Apparel - Creating clothing that adjusts to unpredictable weather and temperature changes presents an opportunity for disruptive innovation in the apparel industry.
2. Ethical Sourcing - The use of ethically sourced materials, such as down insulation, can be a disruptive innovation opportunity for companies in the fashion and outdoor industries.
3. Functional Design - Designing jackets with specialized features like adjustable vents and quick-access pockets allows for disruptive innovation in creating versatile and comfortable outerwear for commuters.
Industry Implications
1. Apparel - The apparel industry has the opportunity to embrace weather-adaptive clothing and incorporate disruptive innovation into their product offerings.
2. Fashion - The fashion industry could explore the innovation opportunity of ethically sourced materials to cater to the growing demand for sustainable and responsible fashion choices.
3. Outdoor - In the outdoor industry, incorporating functional design elements into jackets and parkas can lead to disruptive innovation in creating products that enhance comfort and performance for outdoor enthusiasts.
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