M.C.Overalls Taps into Robert Alonzi for Its Inaugural Exhibit
Kalin Ned — July 25, 2018 — Social Good
References: mcoverallsnews & hypebeast
Workwear brand M.C.Overalls further pioneers the integration of creative thought into the industry with a collaborative fashion art program. Dubbed 'Canvas,' the ongoing initative will seek to provide artists with an open space for experimentation, delight consumers with one-of-a-kind products and get traction for noteworthy not-for-profit organizations.
For the inaugural collection, released under the fashion art program, is a collaboration between M.C.Overalls and Belgian creative Robert Alonzi who primarily draws inspiration from pop culture. The six-piece clothing capsule is exhibited at the label's Newburgh Street store. Alongside the unique and representative workwear designs will be an Alonzi painting. The work will be up for auction and the proceeds will go toward funding the efforts of 'Campaign Against Living Miserably' (CALM) — a charity that seeks to prevent the occurrence of male suicide.
For the inaugural collection, released under the fashion art program, is a collaboration between M.C.Overalls and Belgian creative Robert Alonzi who primarily draws inspiration from pop culture. The six-piece clothing capsule is exhibited at the label's Newburgh Street store. Alongside the unique and representative workwear designs will be an Alonzi painting. The work will be up for auction and the proceeds will go toward funding the efforts of 'Campaign Against Living Miserably' (CALM) — a charity that seeks to prevent the occurrence of male suicide.
Trend Themes
1. Collaborative Fashion Art Programs - The trend of integrating art into fashion creates opportunities for brands to experiment, delight consumers, and support charitable causes.
2. Limited-edition Collaborative Capsules - The trend of offering unique and one-of-a-kind products through collaboration creates opportunities for brands to differentiate themselves and capture consumer attention.
3. Charitable Collaborations - The trend of collaborating with not-for-profit organizations to support their causes creates opportunities for brands to build goodwill and connect with socially conscious consumers.
Industry Implications
1. Fashion and Art - The intersection of fashion and art provides opportunities for brands to innovate and create unique products that appeal to consumers.
2. Charity and Philanthropy - The trend of collaborating with charitable organizations provides opportunities for brands to support social causes and build a positive image.
3. Retail and E-commerce - The trend of offering limited-edition products through collaborations creates opportunities for retailers and e-commerce platforms to differentiate themselves and capture consumer attention.
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