DressX & Zepeto Launched a Fashion Collection in the Metaverse
Laura McQuarrie — September 5, 2022 — Fashion
References: fashionunited.uk
Digital fashion retailer DressX and Zepeto, an online metaverse platform, teamed up to launch a collection of digital-only wearables. The five digital looks were based on Zepeto’s virtual fashion influencer, Monica Quin, and the character's signature color palette. In the metaverse, Zepeto users can dress up their avatars and some of the items can also be viewed in augmented reality through the DressX app.
In a press release, Daria Shapovalova and Natalia Modenova, the founders of DressX, remarked that "this collection gives an insight into the future of fashion, where ideas are born and brought to life fully and authentically in the digital world." These exclusive digital wearables support a new wave of fashion consumers who want to express themselves, their sense of style and their creativity, without limits, in the metaverse.
In a press release, Daria Shapovalova and Natalia Modenova, the founders of DressX, remarked that "this collection gives an insight into the future of fashion, where ideas are born and brought to life fully and authentically in the digital world." These exclusive digital wearables support a new wave of fashion consumers who want to express themselves, their sense of style and their creativity, without limits, in the metaverse.
Trend Themes
1. Digital-only Wearables - With the increasing number of metaverse users, there is a growing market for digital-only wearables that offer a unique and limitless way for fashion-conscious consumers to express themselves.
2. Virtual Fashion Influencers - As metaverse platforms continue to grow, creating a virtual fashion influencer could create new opportunities for both traditional fashion retailers and digital fashion retailers alike.
3. Augmented Reality Fashion - As virtual and physical worlds continue to merge, augmented reality fashion opens up a whole new world of possibilities for fashion brands looking to lead the industry with innovative digital experiences.
Industry Implications
1. Fashion Retailers - Digital-only wearables offer fashion retailers a unique opportunity to expand into the metaverse and reach a new audience of consumers looking for novel and innovative fashion experiences.
2. Metaverse Platforms - As the number of metaverse users continues to grow, there is a great opportunity for platforms like Zepeto to partner with fashion retailers and offer new and exciting digital fashion options to users.
3. Augmented Reality Software Companies - The rise of digital-only wearables and virtual fashion influencers presents a great opportunity for augmented reality software companies to develop cutting-edge technologies that enable seamless integration of these fashion trends into the physical world.
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