Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Striped-Tonal Football Away Kits

Clean the Sky - Positive Eco Trends & Breakthroughs

PUMA Showcases the New 2022/23 Manchester City Away Kits

— July 21, 2022 — Lifestyle
PUMA recently showcased a new look, the '2022/23 Manchester City Away,' which have been seamlessly crafted to honor the heritage of the iconic football club. It draws inspiration from the original 1969 FA Cup Final and the League Cup and European Cup Winner's Final that took place in 1070.

During this time, the club wore red and black stripes applied on the tops vertically. The new jersey gets two versions -- one of which is a replica of the aforementioned original look and an authentic version that has the sportswear label's dryCELL sweat-wicking technology applied to the apparel. The replica iteration is entirely made from polyester, and the authentic also has the ULTRAWEACE performance fabric.

Image Credit: PUMA
Trend Themes
1. Football Club Heritage-inspired Kits - Designing football club kits that honor the team's heritage creates an opportunity for nostalgia-driven purchases.
2. Drycell Technology Integration - Integrating dryCELL technology into sportswear appeals to athletes who prioritize comfort and performance during physical activity.
3. Replica and Authentic Iterations - Offering both replica and authentic iterations of sportswear creates pricing options for consumers with varying budgets.
Industry Implications
1. Sportswear - Companies in the sportswear industry should focus on creating heritage-inspired kits with innovative technology integration to appeal to athletes who prioritize performance.
2. Retail - Retailers should focus on offering both replica and authentic iterations of sportswear to appeal to consumers with varying budgets.
3. Fashion - Fashion designers should consider incorporating nostalgia-driven designs into sportswear to appeal to consumers who want stylish and functional clothing.
1.3
Score
Popularity
Activity
Freshness