Dickies 1922 and Opening Ceremony Pay Tribute to the Workforce
References: openingceremony & highsnobiety
Workwear label Dickies and Opening Ceremony launch a 10 piece range of colorful and comfortable clothing that features vibrant overalls, lightweight windbreakers, classic "workwear pants [and] workwear shirts."
The Spring/Summer 2018 contemporary fashion line was handled through Dickies' sub-branch -- Dickies 1922. The silhouettes are heavily reminiscent of the boxy and minimalist aesthetic of the workforce. They were informed by Dickies 1922 "extensive design archive" and the sub-branch's interest in exploring historic cultures and society structures.
While the chromatic aspect of the workwear Spring/Summer 2018 collection definitely gives the pieces a modern and eye-catching representative aspect, the capsule highlights the vibrant overalls. The full-length pieces not only offer superior comfort, but they also fit into the category of 90s nostalgia. Their silhouette, as well as the colorful options, ensure that the vibrant overalls will be the first to go.
Photo Credits: Yuki James
The Spring/Summer 2018 contemporary fashion line was handled through Dickies' sub-branch -- Dickies 1922. The silhouettes are heavily reminiscent of the boxy and minimalist aesthetic of the workforce. They were informed by Dickies 1922 "extensive design archive" and the sub-branch's interest in exploring historic cultures and society structures.
While the chromatic aspect of the workwear Spring/Summer 2018 collection definitely gives the pieces a modern and eye-catching representative aspect, the capsule highlights the vibrant overalls. The full-length pieces not only offer superior comfort, but they also fit into the category of 90s nostalgia. Their silhouette, as well as the colorful options, ensure that the vibrant overalls will be the first to go.
Photo Credits: Yuki James
Trend Themes
1. Colorful Workwear - Creating vibrant and eye-catching workwear pieces that combine modern style with nostalgic elements presents disruptive innovation opportunities in the fashion industry.
2. Comfortable Overalls - Designing full-length overalls that offer superior comfort and embrace 90s nostalgia can disrupt the fashion market by appealing to consumers looking for both style and practicality.
3. Minimalist Aesthetic - Exploring the boxy and minimalist aesthetic of the workforce in contemporary fashion designs can lead to disruptive innovations that capture the attention of consumers seeking unique and timeless clothing options.
Industry Implications
1. Fashion - In the fashion industry, there is an opportunity to tap into the demand for colorful workwear that combines modern style and nostalgic elements.
2. Apparel Manufacturing - Apparel manufacturers can capitalize on the trend of comfortable overalls by developing new fabrics and designs that prioritize comfort without compromising on style.
3. Retail - Retailers can embrace the minimalist aesthetic by offering workwear collections that feature boxy and minimalist silhouettes, catering to consumers seeking unique and timeless fashion choices.
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