Tech brands are launching wearables that are capable of detecting COVID-19
Trend - Companies are trying to flatten the curve with smart technology by releasing wearable devices that can detect COVID-19 symptoms. Deployed as bandages or wearables, these gadgets serve to help individuals catch an infection early on.
Insight - During the global pandemic—as well as flu season for those with a weaker immune system—consumers are wary about any signs of sickness. Given the possible consequences and complications one might face if infected, individuals have a preference for detecting issues with their health early on. As a result, many look for ways to monitor the onset of symptoms, ultimately contributing to peace of mind during anxiety-inducing situations.
Insight - During the global pandemic—as well as flu season for those with a weaker immune system—consumers are wary about any signs of sickness. Given the possible consequences and complications one might face if infected, individuals have a preference for detecting issues with their health early on. As a result, many look for ways to monitor the onset of symptoms, ultimately contributing to peace of mind during anxiety-inducing situations.
Workshop Question - How can your brand answer to consumer concerns about health and safety?
Trend Themes
1. Wearable Symptom Detectors - Wearable technology is being developed and used to monitor COVID-19 symptoms and predict illness onset.
2. Early Symptom Detection Algorithms - Software algorithms are being developed and used to detect COVID-19 symptoms in real-time by analyzing data from wearables.
3. Athlete-monitoring Wearable Devices - Professional athletes are being monitored using wearable devices to detect COVID-19 symptoms and protect other players.
Industry Implications
1. Healthcare - The use of wearables and software algorithms for COVID-19 symptom detection presents an opportunity for healthcare providers to offer early and more personalized care.
2. Sports - The use of wearables to monitor the health of professional athletes can help professional sports leagues maintain the health of their players and continue their operations.
3. Technology - The development and deployment of wearable technology and software algorithms for COVID-19 symptom detection is driving innovation in the technology industry.
