Puma and Tracksmith Pay Tribute to 'Speed City' with New Capsule
Niko Pajkovic — August 15, 2022 — Social Good
References: speed-city.tracksmith & gearpatrol
Sportwear giant Puma has partnered with indie running brand Tracksmith to launch the 'Speed City Collection,' which serves to pay tribute to the iconic San Jose State running program that was founded and led by coach Bud Winter. The program is not only known for producing countless athletes and setting world standards for running but also for continually fighting for social justice causes.
The limited-edition Speed City Collection revives a range of retro looks that draw inspiration from the running team's archival uniforms. However, it takes these pieces and reimagines them by incorporating modern, high-tech materials and fabrics.
"It's no understatement to say that the Speed City program changed both running and the world. We're proud to celebrate the legacy of these athletes who were at the forefront of both human performance and using their platform to drive social change," said Tracksmith founder and CEO, Matt Taylor.
Image Credit: Puma
The limited-edition Speed City Collection revives a range of retro looks that draw inspiration from the running team's archival uniforms. However, it takes these pieces and reimagines them by incorporating modern, high-tech materials and fabrics.
"It's no understatement to say that the Speed City program changed both running and the world. We're proud to celebrate the legacy of these athletes who were at the forefront of both human performance and using their platform to drive social change," said Tracksmith founder and CEO, Matt Taylor.
Image Credit: Puma
Trend Themes
1. Retro-inspired Athletic Apparel - There is an opportunity to combine vintage designs with modern materials to create apparel that is both fashionable and functional.
2. Collaborations Between Big Brands and Indie Brands - Established brands can partner with unique, niche brands to create new collections that appeal to a wider range of customers.
3. Apparel That Celebrates Social Causes - Brands can create apparel that not only looks good but also supports important social issues, creating a deeper connection with customers.
Industry Implications
1. Athletic Wear - The athletic wear industry can incorporate retro designs and collaborate with niche brands to create unique collections for customers.
2. Fashion - Fashion brands can create apparel that supports important social causes to create a deeper connection with customers.
3. Social Justice - The social justice industry can partner with brands to create apparel that promotes important causes and increases awareness among sports enthusiasts.
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