Suicoke Reimagines the 'BITA-V' with the Help of Joshua Vides
Suicoke has returned with another summer footwear offering, this time showcasing the 'BITA-V' with the help of independent artist Joshua Vides. After successfully launching a range of collaborative footwear designs with the likes of Missoni and Carhartt WIP, the Japanese footwear brand is launching a new art-focused silhouette.
The collaboration sees Vides' black and white sketches and illustrations take over Suicioke's 'BITA-V' design, decorating the sneaker's toe boxes and collars. The designs lay against a solid black neoprene base and consumers can spot Suicoke and Vides branding on the front straps and heel straps. This shoe strays from the original construction of the 'BITA-V,' which uses a split-toe shape, and instead opts for a set of chunky midsoles.
Interested consumers can visit Suicoke's website on August 12 to grab a pair of the new 'BITA-V' shoes.
Image Credit: Suicoke
The collaboration sees Vides' black and white sketches and illustrations take over Suicioke's 'BITA-V' design, decorating the sneaker's toe boxes and collars. The designs lay against a solid black neoprene base and consumers can spot Suicoke and Vides branding on the front straps and heel straps. This shoe strays from the original construction of the 'BITA-V,' which uses a split-toe shape, and instead opts for a set of chunky midsoles.
Interested consumers can visit Suicoke's website on August 12 to grab a pair of the new 'BITA-V' shoes.
Image Credit: Suicoke
Trend Themes
1. Art-focused Footwear - The collaboration between Suicoke and Joshua Vides demonstrates the opportunity for fashion and art to intersect, giving rise to new design possibilities.
2. Customized Collaborations - Suicoke's track record of successful collaborations with different brands and artists presents a pattern that other footwear brands can follow to expand their consumer base and increase brand recognition.
3. Alternative Silhouettes - The redesigned silhouette of the 'BITA-V' highlights the potential for footwear brands to create new product offerings by exploring alternative shapes and designs.
Industry Implications
1. Footwear Industry - The partnership between Suicoke and Joshua Vides in the footwear industry demonstrates how collaborations can boost sales and generate buzz around new releases.
2. Fashion Industry - The incorporation of art and design into fashion products like the 'BITA-V' can create unique collections that cater to a broader customer base and generate more profit for the fashion industry.
3. Art Industry - By partnering with fashion brands, artists like Joshua Vides can gain more exposure and cultivate new fans within the fashion industry, expanding the reach of their art beyond traditional galleries or exhibitions.
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