Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Insight - With the plethora of workout options consumers have—from live-streamed at-home fitness to outdoor fitness classes—they're facing decision fatigue when it comes to exercising. In addition, many of these activities can be costly to consumers, creating another barrier for people who may not have the means to exercise in the way that it's often promoted. These demographics are drawn to brands that offer services that help consumers maintain motivation in a way that's both affordable and easily integrated into their existing lifestyles.
Insight - With the plethora of workout options consumers have—from live-streamed at-home fitness to outdoor fitness classes—they're facing decision fatigue when it comes to exercising. In addition, many of these activities can be costly to consumers, creating another barrier for people who may not have the means to exercise in the way that it's often promoted. These demographics are drawn to brands that offer services that help consumers maintain motivation in a way that's both affordable and easily integrated into their existing lifestyles.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
Trend Themes
1. Cash-awarding Fitness Programs - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones, which may inspire other companies to explore their own reward programs.
2. Motion-detecting Fitness Apps - The use of motion-detecting fitness apps, like Fitbotic, offers an opportunity for companies to develop innovative features that motivate users with different coaching styles and payment plans that incentivize consistent usage.
3. Weight Loss-rewarding Programs - Healthy Wage and HeadUp demonstrate that financial incentives can be used to improve overall health outcomes, creating a potential for companies to explore similar programs to tackle obesity, lower healthcare costs, and improve employee wellness.
Industry Implications
1. Fitness Wearables - Fitness wearables are a key driver for cash-rewarding fitness programs, as they allow for easy tracking of fitness milestones and automation of rewards.
2. Health and Wellness Services - The health and wellness industry can utilize cash-rewarding programs to provide greater accessibility to fitness services for various demographics, offering a more affordable and integrated way to maintain motivation.
3. Consumer Electronics - Consumer electronics companies have a unique opportunity to enhance their offerings with cash-rewarding fitness programs to incentivize the adoption of their products.
