Brands have launched digital Pride events to help the community come together
Trend - Social distancing regulations in the face of COVID-19 have been restricted, but in an effort to bring the LGBTQ+ community together, brands are launching digital celebrations. These range from social media hashtag campaigns to branded live-streamed events.
Insight - Pride is an important cultural event for many in the LGBT2Q+ community that celebrates the milestones the group has achieved and fights for further equality under the law and within society. In recent years, many brands have begun supporting the movement as consumers demand inclusivity from the businesses they patron. As COVID-19 restrictions have limited in-person events, consumers are still expecting the same level of support from these brands.
Insight - Pride is an important cultural event for many in the LGBT2Q+ community that celebrates the milestones the group has achieved and fights for further equality under the law and within society. In recent years, many brands have begun supporting the movement as consumers demand inclusivity from the businesses they patron. As COVID-19 restrictions have limited in-person events, consumers are still expecting the same level of support from these brands.
Workshop Question - How can your brand support community initiatives during global crises?
Trend Themes
1. Digital LGBT2Q+ Celebrations - COVID-19 restrictions have prompted brands to launch digital celebrations, including virtual parades, in order to engage consumers in a meaningful and inclusive way.
2. Social Media Campaigns - Brands are leveraging social media in order to enhance their presence in online celebrations, such as TikTok, to highlight the talents of LGBT2Q+ individuals.
3. Online Community Building - The use of technology as a platform allows for continued community building and connection, which is especially important during social distancing measures.
Industry Implications
1. Technology - Companies within the technology industry can leverage social media and online communication as a platform to promote inclusivity and belonging within the LGBT2Q+ community.
2. Retail - Retailers can engage in meaningful celebrations such as Pride by donating to charitable organizations and raising awareness about LGBT2Q+ issues.
3. Hospitality - Hotels and restaurants can cater to LGBT2Q+ individuals by celebrating Pride and promoting inclusive policies and practices that foster a sense of community and belonging.
4 Featured, 34 Examples:
46,353 Total Clicks
Date Range:
Jun 20 — Jul 20
Trending:
Mild
Consumer Insight Topics:
