Hyke & The North Face Create a Stylish & Elegant Outerwear Runway
References: thenorthfacehyke.jp & hypebeast
As streetwear is becoming a constituent part of the luxury high fashion scene and the aesthetic of adventure-forward and utilitarian clothing designs is becoming highly desirable, brands like The North Face find themselves in the midst of the storm and this is evident through this ultra-chic outerwear runway. Arranged in collaboration with HYKE, the collection presents incredibly elegant, minimalist and monochromatic outfits that are also quite function-forward in their design.
Definite highlights of The North Face x HYKE collab are oversized puffy jackets, coats with exaggerated necks, convertible pants, as well as TNF-branded hoodies and crewnecks. In addition, the chic outerwear runway spotlights an "enormous GORE-TEX coat with fringed zippers" that is an effortless attention-grabber.
Photo Credits: Armando Grillo/ Gorunway.com
Definite highlights of The North Face x HYKE collab are oversized puffy jackets, coats with exaggerated necks, convertible pants, as well as TNF-branded hoodies and crewnecks. In addition, the chic outerwear runway spotlights an "enormous GORE-TEX coat with fringed zippers" that is an effortless attention-grabber.
Photo Credits: Armando Grillo/ Gorunway.com
Trend Themes
1. Streetwear-luxury Fusion - The combination of streetwear aesthetics with luxury high fashion presents opportunities for disruptive innovation in apparel design and branding.
2. Utilitarian Fashion - The increasing desirability of adventure-forward and utilitarian clothing designs opens up possibilities for disruptive innovation in creating stylish and functional apparel.
3. Monochromatic Minimalism - The rise of minimalist, monochromatic outfits in runway fashion offers opportunities for disruptive innovation in creating sleek and sophisticated clothing collections.
Industry Implications
1. Fashion Design - The fusion of streetwear and luxury high fashion creates opportunities for disruptive innovation in designing unique and trendy apparel.
2. Apparel Branding - The demand for utilitarian fashion presents opportunities for disruptive innovation in branding and marketing strategies that emphasize functionality and style.
3. Outdoor Gear - The collaboration between The North Face and HYKE highlights opportunities for disruptive innovation in creating fashionable outerwear with advanced features for outdoor enthusiasts.
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