Fragrance packaging innovates past more classic designs or materials
Trend - The fragrance industry is being increasingly innovative in the packaging it offers, using designs and materials that forgo tradition for products that are more functional, eco-friendly or easier to travel with.
Insight - Young Millennial and Gen Z demographics are highly motivated by design and vision when it comes to the products and services they choose to purchase. Individuals in this demographics tend to ignore tradition for aesthetics that are more unique, or that appeal to the tastes they've gained with through the influence of social media. These consumers are drawn to brands that prioritize aesthetics as much as they do function.
Insight - Young Millennial and Gen Z demographics are highly motivated by design and vision when it comes to the products and services they choose to purchase. Individuals in this demographics tend to ignore tradition for aesthetics that are more unique, or that appeal to the tastes they've gained with through the influence of social media. These consumers are drawn to brands that prioritize aesthetics as much as they do function.
Workshop Question - How is your brand appealing to its younger customer base?
Trend Themes
1. Eco-friendly Packaging - The fragrance industry moves beyond aesthetically-pleasing packaging toward functional, eco-friendly and portable options, appealing to eco-conscious consumers.
2. Natural Ingredients - More fragrance companies are committed to using sustainably sourced, natural and vegan ingredients, catering to consumers who prioritize authenticity and transparency in their purchases.
3. Refillable Options - Refillable perfume bottles are becoming increasingly popular among eco-conscious consumers looking to reduce waste and get rewarded for their sustainability efforts.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry can learn from the fragrance industry's eco-friendly packaging and refillable options, and cater to eco-conscious consumers across various product categories.
2. Luxury Goods - Luxury brands can implement natural ingredients and sustainable packaging to attract younger demographics, especially Millennials and Gen Z, who value sustainability and authenticity in their luxury purchases.
3. Travel - Portable and functional fragrance packaging offers opportunities to the travel industry where space and lightweight options are preferred and packaging should cater to the eco-conscious consumers looking for sustainable options.
