'Cha Cha Covers' Offers Many Cultural Nail Decorations
Joey Haar — November 24, 2017 — Art & Design
References: cha-cha-covers-2.myshopify
Likely in tandem with the rise of Instagram, nail art has been getting increasingly popular, and 'Cha Cha Covers' helps fashionable people to stay in line with the fad while also paying tribute to their heritage. The company sells intricate nail covers, most of which are patterned with references to Mexican (and Latino) culture.
Cha Cha Covers' products can be purchased in sets or in bundles. Sets include titles like 'Chili Queen Chile', a set of variously colored chili pepper decals, and 'Faces of Frida', which includes a few different designs depicting the famous Mexican artist. Bundles group together all the designs from within a theme in Cha Cha Covers' collection. These include things like the 'Mexican Treats Bundle', with many different Mexican drinks and parties, and the provocative 'Drug Lord Bundle', which has pictures of El Chapo and Pablo Escobar.
Cha Cha Covers' products can be purchased in sets or in bundles. Sets include titles like 'Chili Queen Chile', a set of variously colored chili pepper decals, and 'Faces of Frida', which includes a few different designs depicting the famous Mexican artist. Bundles group together all the designs from within a theme in Cha Cha Covers' collection. These include things like the 'Mexican Treats Bundle', with many different Mexican drinks and parties, and the provocative 'Drug Lord Bundle', which has pictures of El Chapo and Pablo Escobar.
Trend Themes
1. Cultural Nail Art - There is an opportunity to expand the cultural references beyond just Mexican and Latino culture and explore other cultures from around the world.
2. Customizable Nail Art Bundles - The creation of customizable nail art bundles based on individual customer preferences could be a major disruptive innovation opportunity.
3. Social Media Marketing for Nail Art - There is an opportunity for businesses to leverage social media to market and sell nail art and related products to a wider global audience.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry could expand their offerings to include more culturally diverse nail art products and bundles.
2. E-commerce - E-commerce platforms could benefit from partnering with nail art businesses to reach a wider audience and provide customizable nail art options.
3. Social Media - Social media companies could provide new tools and features for businesses to better market their nail art products to a global audience.
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