Virtual trading platforms allow the exchange of currency, products and services
Trend - Online trading platforms allow for the bartering of currency, products and services in peer-to-peer formats that enable the curation of consumers' personal brands, and allow them to access unique goods.
Insight - In the modern digital age, online retail is popular for its convenience, and for the fact that it opens consumers' up to purchases and experiences they wouldn't otherwise have access to. The ease of access with which these online channels allow serves consumers who are seeking credible forms of exchange, while taking out the costly and procedural inconveniences associated with middlemen.
Insight - In the modern digital age, online retail is popular for its convenience, and for the fact that it opens consumers' up to purchases and experiences they wouldn't otherwise have access to. The ease of access with which these online channels allow serves consumers who are seeking credible forms of exchange, while taking out the costly and procedural inconveniences associated with middlemen.
Workshop Question - How can your brand streamline the purchase journey for its customers?
Trend Themes
1. Peer-to-peer Trading Platforms - The rise of peer-to-peer trading platforms has enabled users to trade goods and services in a more direct and personal manner, cutting out the need for costly middlemen.
2. Social Network-integrated Bartering Apps - Social network-integrated bartering apps like 'Bandy' and 'Tradely' encourage users to build communities of trust among their peers, while also facilitating the exchange of goods and services.
3. Digital Currency for Bartering - New digital currencies like Bunz BTZ provide a secure and reliable exchange mechanism for users on bartering platforms, while also helping to promote the concept of a community-focused market.
Industry Implications
1. Online Retail - The convenience and accessibility of online retail have made it increasingly popular among consumers, creating new opportunities for businesses to cater to evolving consumer needs.
2. Peer-to-peer Trading - Peer-to-peer trading has disrupted traditional marketplaces by allowing consumers to trade goods and services directly with one another, changing the way businesses approach supply chains and distribution channels.
3. Cryptocurrency - The rise of cryptocurrency and blockchain technology has opened up new opportunities for businesses to create secure and reliable exchange mechanisms without the need for centralized financial institutions.
