The traditional soda is enhanced with nutritious ingredients
Trend - With traditional soda sales down in North America, brands in this space are revamping their offerings by infusing nutritional elements into them. From CBD infusions to zero-sugar options, these products come as the "wellness" movement increasingly motivates purchase decisions.
Insight - The decline of popularity in the soda space comes as consumers look for more than flavor when purchasing food and beverage items. Preferences like health and mental benefits are on the rise, particularly as consumers are faced with a host of options in the ever-expanding sparkling beverage market. As consumer values increasingly turn to the prioritization of health and wellness, brands in all categories must follow suit.
Insight - The decline of popularity in the soda space comes as consumers look for more than flavor when purchasing food and beverage items. Preferences like health and mental benefits are on the rise, particularly as consumers are faced with a host of options in the ever-expanding sparkling beverage market. As consumer values increasingly turn to the prioritization of health and wellness, brands in all categories must follow suit.
Workshop Question - How could your brand cater to the growth of the "wellness" market?
Trend Themes
1. Nutrition-infused Sodas - Brands are infusing nutritional elements into traditional sodas, including zero-sugar options and CBD infusions, as consumers prioritize health and wellness in their food and beverage purchases.
2. Alternative Energy Beverages - As consumers seek out ways to maintain an active lifestyle, growing popularity of low-calorie, sugar-free, and naturally-sourced caffeine sparkling sodas have disrupted the traditional energy drink market.
3. Alcohol-based Sodas - Alternative to alcoholic beverages filled with calories and artificial preservatives, zero-sugar spiked sodas infused with organic alcohol and superfoods, have entered the market as an emerging trend.
Industry Implications
1. Non-alcoholic Beverage Industry - Soft drink companies can leverage the trend towards healthier soda options infused with nutritious ingredients to stay relevant in a highly competitive industry.
2. Energy Drink Industry - Energy drink brands can cater to consumers looking for natural and low-calorie options with alternatives like CBD infused or low-sugar sparkling sodas.
3. Alcoholic Beverage Industry - Alcohol brands can tap into the emerging trend of zero-sugar spiked sodas infused with organic alcohol and superfoods, to appeal to health-conscious consumers looking for low-calorie options.
