Sprite Ginger will Come in Original and Zero Sugar Options
Michael Hemsworth — February 13, 2020 — Marketing
References: coca-colacompany & bevnet
The Sprite Ginger soda has been announced by the brand as a new permanent addition to The Coca-Cola Company's roster of refreshments for curious consumers to try out. The drink is intended to help offer consumers a new refreshment option and help the brand to reinvigorate interest in the iconic soda brand. The soda will launch this month in both original and Zero Sugar varieties to accommodate consumers with different preferences to appreciate.
Sprite Group Brand Director Aaliyah Shafiq spoke to BevNET about the new product saying, "Sprite Ginger is all about offering our consumers and fans variety. These are brands that they already know and love so Sprite Ginger, along with some of the other innovations from our sister brands, offers them more of the variety that follow the trends and tastes that are most important to them right now.”
Image Credit: BevNET
Sprite Group Brand Director Aaliyah Shafiq spoke to BevNET about the new product saying, "Sprite Ginger is all about offering our consumers and fans variety. These are brands that they already know and love so Sprite Ginger, along with some of the other innovations from our sister brands, offers them more of the variety that follow the trends and tastes that are most important to them right now.”
Image Credit: BevNET
Trend Themes
1. New Refreshment Options - The introduction of Sprite Ginger highlights a trend of brands refreshing their product lineup to appeal to consumer preferences and stand out in a crowded market.
2. Variety and Innovation - Brands like Sprite are catering to consumer desires for variety and innovation with new flavor combinations and options, creating opportunities for disruptive product development.
3. Zero Sugar Alternatives - The launch of both original and Zero Sugar varieties of Sprite Ginger reflects the trend towards healthier beverage options and presents opportunities for the creation of new low-sugar and sugar-free alternatives in the industry.
Industry Implications
1. Beverage Industry - The creation of new and unique flavors in the soda market showcases opportunities for innovation and differentiation in the beverage industry.
2. Consumer Goods Industry - Refreshing product lineups to meet changing consumer preferences is a trend seen across the consumer goods industry, indicating opportunities for disruptive innovation.
3. Health and Wellness Industry - The launch of Zero Sugar varieties reflects the growing trend towards healthier beverage options, presenting opportunities for innovation in the health and wellness industry.
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