The cannabis industry is entering the textile space
Trend - With the cannabis industry now collaborating with a wide range of industries, the next unlikely space it's entering is textiles. The infusion of CBD into everything from activewear to bedsheets is on the rise, with brands claiming benefits like performance and sleep enhancement.
Insight - Consumers' growing acceptance of cannabis, coupled with their desire to achieve natural-wellness, is enabling the development of products that incorporate CBD and other cannabis properties. Despite cannabis' growing popularity as a legal substance, some consumers who were raised believing in the supposed "dangers" of the substance when it was illegal remain wary or uninformed on its benefits–leading to the growth of topical products that are seen as less intimidating and avoid disrupting consumers' day-to-day routines.
Insight - Consumers' growing acceptance of cannabis, coupled with their desire to achieve natural-wellness, is enabling the development of products that incorporate CBD and other cannabis properties. Despite cannabis' growing popularity as a legal substance, some consumers who were raised believing in the supposed "dangers" of the substance when it was illegal remain wary or uninformed on its benefits–leading to the growth of topical products that are seen as less intimidating and avoid disrupting consumers' day-to-day routines.
Workshop Question - How could your brand collaborate with the emerging cannabis industry in North America?
Trend Themes
1. Cbd-infused Textiles - CBD properties are being incorporated into textiles for enhanced performance, sleep, calmness, and other health benefits.
2. Natural Wellness - The desire for natural wellness is enabling the development of products that incorporate natural ingredients such as CBD.
3. Cannabis Acceptance - Consumers' growing acceptance of cannabis is leading to the creation of products that incorporate cannabis properties for health benefits.
Industry Implications
1. Textile Industry - The infusion of CBD and other cannabis properties into textiles for enhanced performance, sleep, calmness, and other health benefits is becoming popular.
2. Wellness Industry - The desire for natural wellness and the incorporation of natural ingredients like CBD is driving growth in the wellness industry.
3. Cannabis Industry - With consumers' growing acceptance of cannabis, the cannabis industry is collaborating with a wide range of industries, including textiles, to create products that incorporate cannabis properties for health benefits.
