Kitu Life's 'Super Espresso' is Enriched with Protein & MCT Oil
Laura McQuarrie — March 21, 2019 — Lifestyle
References: drinksupercoffee & bevnet
Kitu Life, the maker of Super Coffee and Super Creamer, is expanding its brand with Super Espresso. Just as Kitu Life's other products are enriched with protein and MCT oil, this new offering offers a supercharged way to enjoy espresso. These all-new canned six-ounce beverages contain no sugar, are low in calories and provide 180 milligrams of caffeine.
These clean energy beverages are offered in Original, Vanilla and Caramel flavors that are packed with potent ingredients, notably caffeine and calming L-Theanine, which are described as a harmonious pair with a "yin and yang" effect.
With many consumers seeking out better-for-you energy drinks, coffee is reemerging as a clean and simple alternative to the many sugar-laden canned and carbonated energy drinks on the market.
These clean energy beverages are offered in Original, Vanilla and Caramel flavors that are packed with potent ingredients, notably caffeine and calming L-Theanine, which are described as a harmonious pair with a "yin and yang" effect.
With many consumers seeking out better-for-you energy drinks, coffee is reemerging as a clean and simple alternative to the many sugar-laden canned and carbonated energy drinks on the market.
Trend Themes
1. Clean Energy Beverages - Kitu Life's Super Espresso taps into the trend of consumers seeking out better-for-you energy drinks.
2. Protein-enriched Products - Kitu Life's Super Espresso is part of the trend of products being enriched with protein.
3. Minimalist Coffee - Coffee is reemerging as a clean and simple alternative to sugar-laden energy drinks.
Industry Implications
1. Beverage - Kitu Life's Super Espresso is a disruptive innovation opportunity within the beverage industry.
2. Health and Wellness - The trend of consumers seeking better-for-you energy drinks presents a disruptive innovation opportunity in the health and wellness industry.
3. Food and Beverage - The growth of protein-enriched products like Kitu Life's Super Espresso offers a disruptive innovation opportunity within the food and beverage industry.
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