"Clean meat" products come in both vegan and animal-based forms
Trend - Innovations in the food industry have led to the rise of "clean meat" products. These items can come in both vegan or animal-based forms, and are created without many of the "unnatural" ingredients that are often used to preserve or enhance meat. The use of the label "clean" comes as consumers familiarize themselves with foods that are considered healthier by having fewer ingredients.
Insight - With consumers now more conscious about the personal and environmental impact their purchase decisions have, they're looking for ways to seamlessly integrate healthy purchases into their day-to-day lives. Products like clean meats allow consumers to consume in a way that's familiar to them, but reduce the guilt associated with eating foods that are unhealthy or harmful to the environment.
Insight - With consumers now more conscious about the personal and environmental impact their purchase decisions have, they're looking for ways to seamlessly integrate healthy purchases into their day-to-day lives. Products like clean meats allow consumers to consume in a way that's familiar to them, but reduce the guilt associated with eating foods that are unhealthy or harmful to the environment.
Workshop Question - How could your brand cater to consumers' growing tendency toward thoughtful consumption habits?
Trend Themes
1. Rise of Clean Meat - Consumers are seeking healthier and eco-friendly alternatives to conventional meat, leading to the rise of clean meat products.
2. Innovative Meat Production - Companies are utilizing new technologies and techniques to create meat in alternative ways, such as vegan 3D-printed steak and lab-grown foie gras.
3. Clean Meat Convenience - Brands are offering on-the-go clean meat snacks for consumers to enjoy outside of the home.
Industry Implications
1. Food Technology - Advances in technology are driving the creation of clean meat products and innovative meat production techniques.
2. Sustainability - The rise of clean meat products and alternative meat production techniques is driven by the increased demand for healthier, eco-friendly options.
3. Space Exploration - Companies are exploring new frontiers and utilizing innovative techniques to produce food in space, such as growing meat using 3D bioprinters.
