Mix-in CBD products elevate drinks and food items
Trend - With the growth of the cannabis industry in North America, "mix-in" CBD-infused products are on the rise as consumers look for varying ways to incorporate the calming substance into their diets. These products come in the form of powders that can be mixed into beverages, as well as in the form of seasonings that are used to flavor foods.
Insight - Consumers are increasingly seeking out experimental ways to enhance their health and wellness–especially when it comes to incorporating habits and rituals that don't impact their daily routines. The allure of mix-in CBD is that consumers are often seeking low-commitment purchases–minimal effort that enables both short and longterm results. The convenience of this form of CBD is in the increasingly reliable day-to-day formats it's offered in–with brands in this space prioritizing ease-of-use as a result of consumers' preference for simplicity.
Insight - Consumers are increasingly seeking out experimental ways to enhance their health and wellness–especially when it comes to incorporating habits and rituals that don't impact their daily routines. The allure of mix-in CBD is that consumers are often seeking low-commitment purchases–minimal effort that enables both short and longterm results. The convenience of this form of CBD is in the increasingly reliable day-to-day formats it's offered in–with brands in this space prioritizing ease-of-use as a result of consumers' preference for simplicity.
Workshop Question - How could your brand prioritize convenience in its product experience?
Trend Themes
1. Mix-in Cbd-infused Products - With the growth of the cannabis industry in North America, "mix-in" CBD-infused products are on the rise as consumers look for varying ways to incorporate the calming substance into their diets.
2. Convenient Format of CBD - The convenience of this form of CBD is in the increasingly reliable day-to-day formats it's offered in–with brands in this space prioritizing ease-of-use as a result of consumers' preference for simplicity.
3. Functional CBD Mix-ins - Each water-soluble powdered mix-in contains broad-spectrum hemp CBD, active adaptogens and herbs to provide a different benefit.
Industry Implications
1. Health and Wellness Industry - Consumers are increasingly seeking out experimental ways to enhance their health and wellness, especially when it comes to incorporating habits and rituals that don't impact their daily routines.
2. Food and Drink Industry - Mix-in CBD-infused products and CBD drink mix singles offer new opportunities for companies in the food and drink industry to add global trends that keep up with consumer demand and help gain a competitive edge.
3. Natural Products Industry - Companies with a focus on plant-based products, natural ingredients and sustainable practices can incorporate CBD and related mix-ins to attract new consumers and tap into the promising market for functional health and wellness products.
