Niche elopement packages allow for plug-and-play personalization
Trend - For many couples, planning a wedding can be incredibly stressful. However, the increased occurrence of niche elopement packages gives couples an affordable, yet personal wedding day experience. This shift speaks to the desire that many Millennial couples have to break convention and plan their wedding day in a way that is authentic to their interests and values.
Insight - For self-determined Millennials strapped for cash, a personalized route to marriage fulfills a number of desires. This includes the ability to fulfill a significant life milestone, on the terms and timeline of their choosing. It's not about rejecting the institution of marriage, but focusing on the priorities that are highest for them. For these couples, having a day that celebrates their unique identity, values and interests outweigh other elements that come with the conventional big-budget wedding.
Insight - For self-determined Millennials strapped for cash, a personalized route to marriage fulfills a number of desires. This includes the ability to fulfill a significant life milestone, on the terms and timeline of their choosing. It's not about rejecting the institution of marriage, but focusing on the priorities that are highest for them. For these couples, having a day that celebrates their unique identity, values and interests outweigh other elements that come with the conventional big-budget wedding.
Workshop Question - How could your brand better adapt to generational priorities?
Trend Themes
1. Niche Elopement Packages - The increased availability of niche elopement packages speaks to the desire that many Millennials have to break convention and plan their wedding day in a way that is authentic to their interests and values.
2. Affordable Micro-wedding Packages - As more couples seek no-strings, no-hassle weddings, micro-wedding planning services have risen in popularity.
3. Pop Up Wedding Packages - As more couples seek to get married stress-free, consumers can expect to see more tiny wedding planning services develop to meet consumer needs.
Industry Implications
1. Wedding Planning - Wedding planning services can capitalize on trends towards niche elopement, affordable micro-weddings, and pop up weddings.
2. Hospitality - Hotels and resorts can offer all-inclusive elopement packages as an alternative to traditional weddings.
3. Photography/videography - Photography and videography services are increasingly being offered as part of affordable micro-wedding and pop up wedding packages.
