Age-appropriate elements of play are brought into mealtime for picky eaters
Trend - In an effort to prevent children from developing poor eating habits, products that leverage age-appropriate mealtime interactivity and play are coming to market. This speaks to the desire that parents have to use tools to instill healthy eating habits in their kids proactively, rather than in a corrective way.
Insight - The desire for parents to instill healthy habits in their children is strong, and Millennial parents in-particular are leveraging tech aids and playful motivators in order to do this. With more progressive views than their predecessors, modern parents are more likely to adopt parenting methods that prioritize positive reinforcement and external aids.
Insight - The desire for parents to instill healthy habits in their children is strong, and Millennial parents in-particular are leveraging tech aids and playful motivators in order to do this. With more progressive views than their predecessors, modern parents are more likely to adopt parenting methods that prioritize positive reinforcement and external aids.
Workshop Question - How can your brand help your consumer be more proactive about thwarting bad habits?
Trend Themes
1. Gamification - Gamifying eating habits is a trend that has influenced children's products and apps, leveraging interactive and playful experiences to bring about positive changes in picky eaters.
2. Tech Aids for Parenting - Modern parents are adopting tech aids to instil healthy habits in their children through positive reinforcement and external motivation.
3. Interactive Mealtime Tools - Products that leverage age-appropriate mealtime interactivity and play are being developed for children, offering parents a proactive way to instill healthy eating habits in their kids.
Industry Implications
1. Children's Products - The trend of gamifying eating habits is influencing the development of interactive mealtime products and toys for children.
2. Health and Wellness - The desire for parents to instill healthy habits in their children is a trend that presents opportunities for the health and wellness industry, with the potential to develop products that encourage positive behaviors from an early age.
3. Mobile Apps - Tech aids for parenting are influencing the development of mobile apps that provide resources, education and gamified experiences to bring parents and children closer together and tackle childhood challenges in sustainable ways.
4 Featured, 32 Examples:
68,878 Total Clicks
Date Range:
Apr 18 — Sep 19
Trending:
V. Hot
Consumer Insight Topics:
