The Fanta Raspberry Zero Sugar is Made with Fruit Juice
Michael Hemsworth — February 25, 2020 — Marketing
References: cocacolaep & talkingretail
The Fanta Raspberry Zero Sugar is the latest addition to the brand's sugar-free range that builds on the popularity of the Fanta Grape Zero Sugar that was launched last year.
The soda will come in can and bottle servings, and is made with fruit juice to help enrich the flavor of the product and help set it apart from the competition on the market. The drink will be supported by a £2 million marketing campaign that will cover digital platforms including social media, out-of-home advertising, radio, influencer collaborations and in-store promotions.
The Fanta Raspberry Zero Sugar soda was chose as the next flavor for the range thanks to the 11% volume growth within the last year that was associated with raspberry-flavored products.
The soda will come in can and bottle servings, and is made with fruit juice to help enrich the flavor of the product and help set it apart from the competition on the market. The drink will be supported by a £2 million marketing campaign that will cover digital platforms including social media, out-of-home advertising, radio, influencer collaborations and in-store promotions.
The Fanta Raspberry Zero Sugar soda was chose as the next flavor for the range thanks to the 11% volume growth within the last year that was associated with raspberry-flavored products.
Trend Themes
1. Juice-infused Sugar-free Beverages - Creating low-sugar beverages with fruit juice infusion to meet increasing demand for healthier options.
2. Flavored Zero-sugar Sodas - Expanding the range of zero-sugar sodas to offer new and unique flavors using real fruit juice.
3. Influencer Collaborations for Beverage Promotion - Leveraging influencer marketing for beverage promotion through social media and other digital channels.
Industry Implications
1. Beverage Industry - Opportunity to innovate new and healthier product lines with low-sugar options.
2. Marketing Industry - Opportunity to create digital and social campaigns for promoting healthy beverage varieties.
3. Influencer Marketing Industry - Opportunity to collaborate with influencers for promoting new and unique beverage products.
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