Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Insight - Millennial–and now, Gen Z–employees in the workforce are just as much motivated by healthy working environments as they are by professional development. This focus on employee morale is encouraging brands to focus not just on how they treat their employees, but what they can offer them beyond ethical treatment.
Insight - Millennial–and now, Gen Z–employees in the workforce are just as much motivated by healthy working environments as they are by professional development. This focus on employee morale is encouraging brands to focus not just on how they treat their employees, but what they can offer them beyond ethical treatment.
Workshop Question - How could your brand prioritize employee morale?
Trend Themes
1. Focus on Employee Morale - Employers are using technology to detect morale issues in online conversations and habits, shifting the focus beyond professional development.
2. Personalized Workplace Health Programs - Companies are prioritizing worker productivity and personal health, creating opportunities for personalized coaching, group classes, and online communities.
3. Team Culture Analysis Platforms - New AI systems are being developed to aid organizations in analyzing team culture to determine characteristics like freedom of opinion and morale.
Industry Implications
1. Human Resources - Technology-based solutions to improve workforce efficiency and morale are an ongoing opportunity for the Human Resources industry.
2. Wellness and Fitness - The focus on personalized health programs creates opportunities for the Wellness and Fitness industry to provide targeted health solutions to employers and workers.
3. Technology and Analytics - The development of AI-based tools like mood tracking chat bots and team culture analysis platforms offers disruptive innovation opportunities for the Technology and Analytics industry.
