Powdered gut-healthy items are able to enhance the nutrition of various foods
Trend - Brands are increasingly offering flavored digestive aids in powdered form, giving consumers the chance to use them for a diverse range of purposes–whether that's making a smoothie or seasoning a dish.
Insight - Consumers are searching for ways to adopt healthy habits without having to completely alter their routines–as the stresses and responsibilities of daily life can prevent some from maintaining their fitness and health goals. Thus, products that can easily be adapted into their established rituals are particularly appealing to consumers.
Insight - Consumers are searching for ways to adopt healthy habits without having to completely alter their routines–as the stresses and responsibilities of daily life can prevent some from maintaining their fitness and health goals. Thus, products that can easily be adapted into their established rituals are particularly appealing to consumers.
Workshop Question - How could your brand add value to its customers' daily routines in a way that focuses on convenience?
Trend Themes
1. Powdered Digestive Aids - Brands are offering flavored digestive aids in powdered form for diverse consumer purposes.
2. Healthy Habits Adaptation - Consumers are seeking healthy products that can be added to their established routines.
3. Multipurpose Superfood Seasonings - Superfood-based seasonings are a healthier alternative to traditional seasonings.
Industry Implications
1. Health and Fitness - Products that cater to health and fitness concerns like gut health, weight management, and immune system support.
2. Food and Beverage - From prebiotic peanut powder to seasoning, these trends pave the way for innovative healthy food and beverage products.
3. Beauty and Skincare - Gut-Supporting beauty powders cater to consumers' beauty and skincare concerns by promoting healthy skin from the inside out.
