LaCola is LaCroix's Light and Refreshing Take on Cola
Laura McQuarrie — February 13, 2020 — Lifestyle
References: lacroixwater & instagram
Coconut, Pamplemousse and Peach-Pear are some of the most-loved sparkling water flavors from LaCroix and fans may not even realize that the brand has its own cola-like beverage called LaCola. While the beverage brand's wide range of flavors are available in abundance to most consumers, the natural cola essenced sparkling water tends to be more difficult to come by—and even though it can be purchased online, some fans may not know to search for it, especially as the cola-flavored sparkling water has its own Instagram account.
While many health-conscious consumers have already swapped light and refreshing sparkling water drinks for sugary soda beverages, this product specifically speaks to cola lovers with its branding and sweetener-free formula.
Image Credit: LaCroix
While many health-conscious consumers have already swapped light and refreshing sparkling water drinks for sugary soda beverages, this product specifically speaks to cola lovers with its branding and sweetener-free formula.
Image Credit: LaCroix
Trend Themes
1. Natural Soda Alternatives - LaCola's product offers a healthier alternative to traditional soda with its sweetener-free formula.
2. Specialized Flavor Offerings - LaCola's unique cola-flavored offering adds diversity to LaCroix's popular sparkling water flavors.
3. Minimalist Packaging - LaCola's simplistic and distinctive packaging appeals to consumers who value minimalism and simplicity.
Industry Implications
1. Beverage Industry - LaCola's unique flavor and branding creates an opportunity for beverage companies to capitalize on consumer demand for healthier, specialized, and distinctive flavor profiles.
2. Health and Wellness Industry - LaCola's sweetener-free formula and promotion of natural soda alternatives align with the health and wellness industry's focus on clean ingredients and sustainable products.
3. Marketing and Advertising Industry - LaCola's branding and promotion through social media platforms offers opportunities for marketing and advertising companies to create and implement effective social media campaigns to target specific consumer groups.
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