'Hartwall Original Long Drink' Combines Gin & Grapefruit Soda
Laura McQuarrie — August 30, 2018 — World
References: originallongdrink & barmagazine
Hartwall Original Long Drink is based on what is touted as the national drink of Finland, which was first created in the 50s for the Helsinki Olympics to help restaurants and bars handle the high volume of crowds with an easy-to-serve cocktail in a bottle. Now, the Scandinavian-inspired beverage is making its way to the UK with a format that follows the original recipe.
TheHartwall Original Long Drink is a combination of premium Finnish gin and zesty grapefruit soda that is said to be altogether high-quality, crisp and refreshing.
The Hartwall Original Long Drink is available in both bottles and cans, with a nostalgic design that references the beverage's ties to the 1952 Helsinki Olympics and the torch used to light the Olympic flame.
TheHartwall Original Long Drink is a combination of premium Finnish gin and zesty grapefruit soda that is said to be altogether high-quality, crisp and refreshing.
The Hartwall Original Long Drink is available in both bottles and cans, with a nostalgic design that references the beverage's ties to the 1952 Helsinki Olympics and the torch used to light the Olympic flame.
Trend Themes
1. Scandinavian-inspired Spiked Sodas - Opportunity for creating unique and refreshing alcoholic beverages inspired by Scandinavian flavors and culture.
2. Convenient Pre-mixed Cocktails - Potential for developing pre-mixed cocktails that offer a hassle-free and high-quality drinking experience.
3. Nostalgic Packaging Design - Innovation in packaging design that references historical events and creates a sense of nostalgia for consumers.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to introduce new alcoholic drinks that combine unique flavors and premium quality.
2. Alcohol Industry - Potential for the alcohol industry to tap into the growing trend of ready-to-drink cocktails with innovative and refreshing options.
3. Packaging Industry - Innovative packaging solutions that incorporate historical references and evoke a sense of nostalgia, appealing to consumers' emotions.
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