The Diet Coke Sublime Lime Soda is Ready for Summertime Enjoyment
Michael Hemsworth — February 21, 2020 — Marketing
References: cocacolaep & foodbev
The Diet Coke Sublime Lime soda has been announced by Coca-Cola European Partners (CCEP) as a new addition to its portfolio of offerings in the UK to help offer consumers a new citrusy option to choose. The product is reported to have the distinct base flavor of Diet Coke with a refreshing touch of lime that addresses the preferences of consumers in the UK. This is thanks to information released by the CCEP that dictates lime as being the third most-popular soda flavor in Great Britain.
VP for Commercial Development at Coca-Cola EU Partners Great Britain Simon Harrison spoke on the new product saying, "Combining the popularity of Diet Coke and one of the nation’s favorite flavors, we came up with Diet Coke Sublime Lime, being the perfect flavor for this summer."
VP for Commercial Development at Coca-Cola EU Partners Great Britain Simon Harrison spoke on the new product saying, "Combining the popularity of Diet Coke and one of the nation’s favorite flavors, we came up with Diet Coke Sublime Lime, being the perfect flavor for this summer."
Trend Themes
1. Citrus Soda Flavors - The popularity of lime as a soda flavor in the UK presents an opportunity for companies to introduce new and refreshing citrus options.
2. Portfolio Expansion - Coca-Cola European Partners' addition of Diet Coke Sublime Lime highlights the trend of expanding product portfolios to cater to consumer preferences.
3. Summer Beverage Options - The introduction of Diet Coke Sublime Lime taps into the trend of offering seasonal and refreshing beverage options during the summer.
Industry Implications
1. Beverage Industry - The beverage industry can explore citrus soda flavors to capture consumer demand for refreshing and unique drink options.
2. Soft Drink Manufacturing - Soft drink manufacturers can consider expanding their product lines to include lime-based soda flavors to attract a wider customer base.
3. Consumer Goods - Companies in the consumer goods sector can capitalize on the trend of seasonal beverages by creating and marketing citrusy summer drink offerings.
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