The Brak Eyewear Collection Features Chic Upcycled Accessories
Jana Pijak — May 28, 2014 — Art & Design
References: braksunglasses & fuckingyoung.es
Brak is an eyewear brand based in Bilbao whose two passions are translated in the design of its unique products. With a love for both skateboarding and sustainable design, the label creates recycled sunglasses accessories that are made from used skateboard elements.
After repurposing their used skateboards, Brak creates organic eyewear accessories that are handmade and vintage-inspired. Designed with both aesthetics and sustainability in mind, the label's colorful sunglasses are a chic and durable summer accessory that will get you noticed on the street or on the beach.
Each of these accessories is unique and is a nod to traditional skater and surf culture. The sunnies range from natural to colored wood hues that are mixed and matched for an eye-catching look.
After repurposing their used skateboards, Brak creates organic eyewear accessories that are handmade and vintage-inspired. Designed with both aesthetics and sustainability in mind, the label's colorful sunglasses are a chic and durable summer accessory that will get you noticed on the street or on the beach.
Each of these accessories is unique and is a nod to traditional skater and surf culture. The sunnies range from natural to colored wood hues that are mixed and matched for an eye-catching look.
Trend Themes
1. Sustainable Eyewear - An emerging trend in the eyewear industry, brands are creating sunglasses made from recycled and upcycled materials, providing a more eco-friendly option for consumers.
2. Handcrafted Accessories - The demand for one-of-a-kind, handmade accessories is on the rise, with consumers seeking unique and personalized products that showcase craftsmanship.
3. Vintage-inspired Design - Designers are drawing inspiration from vintage aesthetics to create stylish and timeless accessories that appeal to a wide range of consumers.
Industry Implications
1. Eyewear - Eyewear brands can explore the use of recycled and upcycled materials in their product offerings, providing a more sustainable choice for environmentally conscious consumers.
2. Handmade Goods - The handmade goods industry can incorporate recycled materials into their products, offering consumers unique and eco-friendly options.
3. Fashion Accessories - Fashion accessory brands can tap into the popularity of vintage-inspired design, creating stylish and timeless pieces that cater to consumers' desire for nostalgic aesthetics.
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