'IVI Collagen' is a Japanese-Inspired Collagen Beverage
Laura McQuarrie — July 14, 2017 — Lifestyle
References: ivi.ph & packagingoftheworld
A fresh look for 'IVI Collagen' is being introduced to the Philippines by creative agency SHAO, which was tasked with designing a new identity for the collagen beverage.
The branding for the products borrow popular Japanese motifs, including designs that draw from cultural artwork and flowers from the country, like iconic cherry blossoms to express "immortalized femininity." As well as packaging its collagen drink by the bottle, the brand also makes a powder sachet that can be effortlessly mixed into drinks for the improvement of one's skin.
A growing number of consumers interested in the intersection of health and beauty are now investing food and beverages that are rich in collagen as a means of partaking in proactive anti-aging rituals that don't require deviations from their normal routines.
The branding for the products borrow popular Japanese motifs, including designs that draw from cultural artwork and flowers from the country, like iconic cherry blossoms to express "immortalized femininity." As well as packaging its collagen drink by the bottle, the brand also makes a powder sachet that can be effortlessly mixed into drinks for the improvement of one's skin.
A growing number of consumers interested in the intersection of health and beauty are now investing food and beverages that are rich in collagen as a means of partaking in proactive anti-aging rituals that don't require deviations from their normal routines.
Trend Themes
1. Japanese-inspired Collagen Beverages - Opportunity for innovative collagen beverage brands to incorporate elements of Japanese culture in their branding and packaging.
2. Collagen Powder Sachets - Disruptive innovation opportunity for brands to create convenient collagen powder sachets that can be easily mixed into beverages for skin improvement.
3. Intersection of Health and Beauty - Trend of consumers seeking food and beverages rich in collagen as a proactive anti-aging ritual provides an opportunity for businesses to develop products that cater to this demand.
Industry Implications
1. Beverage Industry - Beverage companies can explore the collagen market by creating Japanese-inspired collagen drinks or offering convenient collagen powder sachets.
2. Nutritional Supplements Industry - Opportunity for nutritional supplement companies to develop collagen powder sachets as a convenient anti-aging product.
3. Beauty Industry - Beauty companies can tap into the intersection of health and beauty by creating collagen beauty beverages that enhance skin health.
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