The eCommerce Beauty Platform Nykaa is Opening 30 Brick-and-Mortar Stores
Katherine Pendrill — February 16, 2017 — Fashion
As part of its omni-channel approach to retail, the popular ecommerce beauty platform 'Nykaa' plans on opening 30 stores across India. With a wide variety of brands and products to choose from, the new store will serve as a beauty mecca for those who like to see products in person before they buy.
Nykaa's plan to make the leap to brick-and-mortar is already underway, with one operation open at the Infiniti Mall in Mumbai. The store carries more than 450 different beauty brands, including both Indian and international brands. The store also carries the brand's private labels Nail Enamel and Bath & Body. To complete the shopping experience, the physical shops will offer exclusive offline services such as consultations and beauty tutorials.
Described as "a logical extension" of the brand's omni-channel approach, the new Nykaa stores will give consumers a way to physically see and test out the product they are interested in.
Nykaa's plan to make the leap to brick-and-mortar is already underway, with one operation open at the Infiniti Mall in Mumbai. The store carries more than 450 different beauty brands, including both Indian and international brands. The store also carries the brand's private labels Nail Enamel and Bath & Body. To complete the shopping experience, the physical shops will offer exclusive offline services such as consultations and beauty tutorials.
Described as "a logical extension" of the brand's omni-channel approach, the new Nykaa stores will give consumers a way to physically see and test out the product they are interested in.
Trend Themes
1. Omni-channel Beauty Retail - Nykaa's expansion from online to brick-and-mortar demonstrates the potential for omni-channel approaches in the beauty industry.
2. Personalized Beauty Consultations - Nykaa's new physical stores will offer consultations and tutorials, highlighting the interest in personalized, in-person beauty experiences.
3. Indian Beauty Brands - Nykaa's inclusion of both Indian and international beauty brands showcases the growth potential for the Indian beauty market.
Industry Implications
1. Beauty Retail - Nykaa's expansion into brick-and-mortar stores presents opportunities for brands and retailers in the beauty industry to explore omni-channel approaches to retail.
2. E-commerce - Nykaa's success as an e-commerce beauty platform and subsequent brick-and-mortar expansion highlights the potential for continued innovation and growth within the e-commerce industry.
3. Indian Retail - Nykaa's expansion and inclusion of Indian beauty brands showcases the potential for growth and innovation within the Indian retail industry.
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