Halifax's Jargon Buster Campaign Includes Google Assistant
Laura McQuarrie — November 14, 2017 — Marketing
References: halifaxjargonbuster & campaignlive
For several years now, Halifax has been running its Jargon Buster campaign with the aim of easily explaining baffling banking jargon that can be confusing to homebuyers. Now, Halifax has integrated Google Assistant into its campaign, making it possible for homebuyers to talk with the smart assistant in order to better understand terms related to buying a house.
On the dedicated Halifax Jargon Buster website, users are able to type in terms and phrases like "property ladder," "conveyancer" and "gazumping" to call up definitions, analogies and videos. To interact with Google Assistant, Google Home owners are able to activate the Google Assistant Action by saying: "OK Google, let me speak to the Halifax Jargon Buster."
On the dedicated Halifax Jargon Buster website, users are able to type in terms and phrases like "property ladder," "conveyancer" and "gazumping" to call up definitions, analogies and videos. To interact with Google Assistant, Google Home owners are able to activate the Google Assistant Action by saying: "OK Google, let me speak to the Halifax Jargon Buster."
Trend Themes
1. Voice Assistant-based Home Buying Campaigns - Using voice assistants to help homebuyers understand complex terms and phrases in the home buying process presents an opportunity for further integration of smart technology into the home buying ecosystem.
2. Chatbot-based Jargon Busting Campaigns - Integrating chatbots into jargon busting campaigns presents a disruption in the way customers learn and understand difficult industry terms, allowing for a more interactive and engaging user experience.
3. AI-powered Guided Home Buying - Implementing AI to guide homebuyers through the home buying process presents an innovative solution that streamlines and simplifies the buying journey for the customer.
Industry Implications
1. Real Estate - The real estate industry can utilize voice assistants and AI-powered chatbots to improve the home buying experience for customers, increasing engagement and simplifying complex industry language.
2. Banking - The banking industry can use chatbots and voice assistants to simplify complex financial terms and provide customers with a more user-friendly experience when discussing financial products and services.
3. Smart Home Technology - As smart home technology advances, the integration of voice assistants and AI-powered solutions into the home buying process presents a disruption in the traditional home buying journey and highlights the potential for further innovation in the industry.
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