The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
Chalaine Mantha — March 3, 2011 — Marketing
References: seashepherd.org & ibelieveinadv
The Sea Shepherd Conservation Society has a new goal -- to save the bluefin tuna. In a new and horrifying advertising campaign brought to you by the advertising agency Ogilvy & Mather, fake pandas are seen being treated cruelly. The agency is trying to get people to think outside the box. If this slaughter was happening to pandas, people would be absolutely outraged. Why shouldn't the reaction be the same when this happens to fish?
The Sea Shepherd Conservation Society reads "when you see a tuna, think panda. The bluefin tuna is now critically endangered to the point of extinction." The society's campaign is called Operation Blue Rage and asks people to kindly stop buying bluefin tuna.
The Sea Shepherd Conservation Society reads "when you see a tuna, think panda. The bluefin tuna is now critically endangered to the point of extinction." The society's campaign is called Operation Blue Rage and asks people to kindly stop buying bluefin tuna.
Trend Themes
1. Experiential Shock Advertising - There is an opportunity for advertising agencies to create impactful campaigns using experiential shock tactics to raise awareness for environmental and social causes.
2. Species-based Activism - There is an opportunity for conservation organizations to focus on endangered species to create more targeted and effective activism campaigns.
3. Responsibility Marketing - There is an opportunity for companies to take a more responsible approach to marketing and advertising by promoting ethical and sustainable products and practices.
Industry Implications
1. Advertising - There is an opportunity for advertising agencies to create impactful campaigns using experiential shock tactics to raise awareness for environmental and social causes.
2. Conservation - There is an opportunity for conservation organizations to focus on endangered species to create more targeted and effective activism campaigns.
3. Food - There is an opportunity for companies to take a more responsible approach to marketing and advertising by promoting ethical and sustainable products and practices in the food industry.
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