Guns N' Roses Promotes Ink, Not Mink for PETA
Amelia Roblin — December 15, 2010 — Social Good
References: secure.peta.org & ecorazzi
People for the Ethical Treatment of Animals has enlisted the help of Duff McKagan of Guns N' Roses for the latest 'Ink, Not Mink' PETA campaign. The rocker and his wife Susan Holmes McKagan pose nearly nearly nude in this promotional poster, demonstrating that the painted pair will only support the "beauty is pain" slogan insofar as it applies to their own skin.
The anti-fur 'Ink, Not Mink' PETA campaign has been released with a behind-the-scenes video as well. Too graphic to include here, the interview with these two tattooed animal rights activists can be seen on the PETA website.
The anti-fur 'Ink, Not Mink' PETA campaign has been released with a behind-the-scenes video as well. Too graphic to include here, the interview with these two tattooed animal rights activists can be seen on the PETA website.
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3. Body Positivity in Advertising - Disruptive innovation opportunity: Challenge traditional beauty standards by featuring diverse and inclusive body types in advertising campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable and ethical practices throughout the production and supply chain of the fashion industry.
2. Celebrity Endorsement - Disruptive innovation opportunity: Develop technology or platforms that facilitate meaningful collaborations between celebrities and social causes.
3. Advertising - Disruptive innovation opportunity: Embrace body positivity and inclusivity in advertising by featuring diverse representations of beauty.
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