QSR brands are creating kits for consumers to re-create their meals at home
Trend - In response to the global COVID-19 pandemic, many QSR brands are exploring ways for consumers to enjoy their food in a safe manner. Consumers are able to get hands-on as brands are offering DIY kits to re-create their familiar meals from the comfort of their own homes.
Insight - With the current limitation on public settings and locations, consumers are increasingly craving products and services that were part of their routines before the outbreak. In order to satisfy what they're missing out on, they seek out products and services that offer convenient ways for them to re-create familiar elements from their usual routines, but in a way that prioritizes safety. This gives them a sense of normalcy as they navigate through current circumstances.
Insight - With the current limitation on public settings and locations, consumers are increasingly craving products and services that were part of their routines before the outbreak. In order to satisfy what they're missing out on, they seek out products and services that offer convenient ways for them to re-create familiar elements from their usual routines, but in a way that prioritizes safety. This gives them a sense of normalcy as they navigate through current circumstances.
Workshop Question - How can your company pivot to re-create authentic experiences during uncertain times?
Trend Themes
1. DIY QSR - QSRs are offering DIY kits to re-create their famous meals at home, in response to the global COVID-19 pandemic, giving consumers a sense of normalcy as they navigate current circumstances.
2. At-home Meal Kits - Restaurants are offering At-Home Meal Kits for a quick, fun, and easy meal. The trend offers comfort food that people can enjoy in the comfort of their own homes.
3. Virtual Cooking Classes - QSR brands are providing virtual cooking classes, which are an ideal opportunity for them to connect with their customers, while offering them an opportunity to learn new recipes, techniques, and skills.
Industry Implications
1. Food Industry - The food industry can innovate and introduce more At-Home Meal Kits to attract customers who are working from home, seek comfort food, and are unable to dine in restaurants currently.
2. E-commerce - E-commerce industry can collaborate with the QSR industry to provide smart and efficient meal kit delivery options to customers who crave convenience and prefer to cook from home.
3. Hospitality Industry - The hospitality industry can provide an opportunity for QSR brands to use their facilities to host virtual cooking classes, creating a unique interactive experience that could set them apart from their competitors.
