The Mos Plant-Based Green Burger is Free from Meat, Fish and More
Michael Hemsworth — March 26, 2020 — Lifestyle
References: mos.co.jp & soranews24
The Mos Plant-Based Green Burger is a figuratively and literally green menu item from the QSR brand in Japan that will offer patrons a tasty, meat-free way to satisfy their hunger.
The burger is free from meat, fish, dairy products, eggs and any other animal-based ingredients to make it suitable for consumers who lead a vegan lifestyle. The patty is crafted with a base of soybeans along with cabbage and konnyaku, which is a traditional Japanese yam gelatin. The bun has a light green profile that's achieved using spinach puree that also works to give it a natural sweetness.
The Mos Plant-Based Green Burger is priced at 538 yen ($5) and is available now at select locations with expanded availability in Japan potentially rolling out in May.
The burger is free from meat, fish, dairy products, eggs and any other animal-based ingredients to make it suitable for consumers who lead a vegan lifestyle. The patty is crafted with a base of soybeans along with cabbage and konnyaku, which is a traditional Japanese yam gelatin. The bun has a light green profile that's achieved using spinach puree that also works to give it a natural sweetness.
The Mos Plant-Based Green Burger is priced at 538 yen ($5) and is available now at select locations with expanded availability in Japan potentially rolling out in May.
Trend Themes
1. Plant-based Burgers - Opportunity for food companies to develop meat-free alternatives that appeal to consumers seeking healthier food options.
2. Veganism - Opportunity for companies to develop animal-free alternatives to traditional products and capture a growing market segment of consumers who prioritize ethical and sustainable consumption.
3. Alternative Ingredients - Opportunity for food companies to explore and adopt alternative ingredients that can mimic the taste and texture of meat, dairy, and other animal-based ingredients to create new plant-based products.
Industry Implications
1. Fast-food - Opportunity for fast-food chains to expand their plant-based menu offerings and attract health-conscious and ethically-aware consumers.
2. Food Manufacturing - Opportunity for food manufacturers to develop new plant-based products and ingredients to substitute for animal-based ingredients.
3. Natural Foods - Opportunity for natural foods companies to create plant-based products that appeal to health-conscious consumers seeking whole, nutritious and sustainable food options.
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