ASMR services specific to COVID-19 aim to soothe people's anxieties
Trend - Autonomous sensory meridian response (ASMR) content has been popular on social media and even among branded campaigns for some time now. Now, creators are offering ASMR content in direct response to the COVID-19 crisis--aiming to give people a brief escape from the stress they may feel.
Insight - In what is undoubtedly a stressful time for most people around the world, consumers are looking for new ways to self-soothe in order to contain their anxieties. Though some are turning to more formalized methods of maintaining their mental well-being--like therapy apps--others are opting for more creative engagements they can use as forms of escapism during this time, without the stress of facing another commitment that requires upkeep.
Insight - In what is undoubtedly a stressful time for most people around the world, consumers are looking for new ways to self-soothe in order to contain their anxieties. Though some are turning to more formalized methods of maintaining their mental well-being--like therapy apps--others are opting for more creative engagements they can use as forms of escapism during this time, without the stress of facing another commitment that requires upkeep.
Workshop Question - How is your brand helping consumer anxiety at this time?
Trend Themes
1. ASMR Therapy - The rise of ASMR-specific content has given way to a market of therapy apps that provide relaxation in the current global climate.
2. Immersive Video Soundscapes - Brands are offering bespoke video soundscapes to virtually transport viewers to a relaxing environment during these unprecedented times.
3. Soothing Branded Escapism - Brands across various industries have capitalized on the demand for stress-relieving content by offering relaxing videos tailored to customer preferences.
Industry Implications
1. Mental Health - The demand for relaxing content during times of stress and uncertainty presents an opportunity for the mental health industry to offer more specific channels of stress and anxiety relief.
2. Hospitality and Travel - Bespoke relaxing video soundscapes offer an opportunity to create proposals that merge the hospitality and travel industries.
3. Food and Beverage - Food and beverage brands have capitalized on the ASMR trend by incorporating it into marketing campaigns and branding to enhance consumer experience.
6 Featured, 31 Examples:
42,702 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
Mild
Consumer Insight Topics:
