In France, Burger King is Sharing How to Make a Whopper at Home
Laura McQuarrie — March 31, 2020 — Marketing
References: burgerking.fr & wersm
Burger King is sharing a series of graphics that offer inspiration on how to make a Whopper at home, as well as other popular fast food menu items.
As there are now restrictions in place for the sake of public health, restaurants around the world have had to change the way they operate, usually by shutting their doors entirety or temporarily closing their dining room areas and switching to delivery and takeout-only orders. Like Burger King, many brands are also sharing ways that people can create their own recipes safely at home.
Burger King is sharing that people can create a DIY Whopper in quarantine with essential ingredients like beef patties, red onion, tomatoes and lettuce.
Image Credit: Burger King
As there are now restrictions in place for the sake of public health, restaurants around the world have had to change the way they operate, usually by shutting their doors entirety or temporarily closing their dining room areas and switching to delivery and takeout-only orders. Like Burger King, many brands are also sharing ways that people can create their own recipes safely at home.
Burger King is sharing that people can create a DIY Whopper in quarantine with essential ingredients like beef patties, red onion, tomatoes and lettuce.
Image Credit: Burger King
Trend Themes
1. DIY Fast Food - The trend of creating your own fast food recipes at home is gaining popularity as restaurants shift to delivery and takeout-only orders.
2. Brands Sharing Recipes - Many brands, including Burger King, are sharing recipes and instructions for creating their popular menu items at home.
3. Home Cooking Inspiration - As people stay home more, they are looking for inspiration for cooking at home, including recreating their favorite fast food meals.
Industry Implications
1. Fast Food - The fast food industry has the opportunity to embrace the trend of DIY recipes and provide resources for customers to create their own versions of their menu items at home.
2. Food and Beverage - With the rise in interest for at-home cooking, the food and beverage industry can offer innovative products and services that cater to the DIY recipe trend.
3. Advertising and Marketing - The advertising and marketing industry can find opportunities in working with brands to create engaging content and graphics that teach consumers how to create their favorite meals at home.
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