Chatbots focused on maintaining mental and physical health are on the rise
Trend - As more consumers prioritize their mental and physical health, they're turning to AI-based chatbots that assist them in the process of achieving "wellness." These chatbots cover varying aspects of consumers lives, whether those are mental and physical fitness, or their ability to build and maintain relationships.
Insight - For consumers, one of the challenges that come from increasingly popular "self-improvement" journeys is that they can be difficult to prioritize on top of the many responsibilities they already have. Even individuals who are serious about these processes still require guidance and accountability in order to make time for them and see them through, and these consumers seek out curated products and services that offer them those support systems.
Insight - For consumers, one of the challenges that come from increasingly popular "self-improvement" journeys is that they can be difficult to prioritize on top of the many responsibilities they already have. Even individuals who are serious about these processes still require guidance and accountability in order to make time for them and see them through, and these consumers seek out curated products and services that offer them those support systems.
Workshop Question - How could your brand support its customers through their personal or professional goals?
Trend Themes
1. Wellness Chatbots - The rise of AI-based chatbots that assist consumers in achieving wellness is due to the increased focus on mental and physical health.
2. Hyper-personalization - The trend of hyper-personalization is driving the development of AI-based chatbots that can provide customized experiences to users.
3. Mental Health Awareness - Increased awareness of mental health issues is driving the development of chatbot solutions like Tess that focus on improving mental health and emotional wellness.
Industry Implications
1. Health and Wellness - The health and wellness industry is incorporating chatbot technology to provide customized and accessible solutions to consumers seeking to improve their mental and physical wellbeing.
2. Technology and Artificial Intelligence - The technology and AI industry is developing chatbot solutions that incorporate machine learning to provide hyper-personalized experiences to users.
3. Online Services - The online services industry is incorporating chatbots to provide accessible and customized solutions for various aspects of consumers’ lives, from maintaining personal relationships to tracking health and daily routines.
