Alternative milks have made their way into the skincare space
Trend - As consumers continue to explore dairy alternatives like soy, almond and oat milks, brands in the cosmetic space are taking notes and incorporating these ingredients into their skincare products. Everything from facial cleansers to moisturizers are now based in vegan milks.
Insight - Even for consumers who aren't vegan, when they see the "vegan" label they automatically associate it with health. In the skincare space in particular, consumers are increasingly opting for natural and preservative-free products that they feel more comfortable applying topically, over traditional drugstore options. Thus, products that employ the benefits of vegan ingredients align with consumers seeking out "clean" forms of self-care.
Insight - Even for consumers who aren't vegan, when they see the "vegan" label they automatically associate it with health. In the skincare space in particular, consumers are increasingly opting for natural and preservative-free products that they feel more comfortable applying topically, over traditional drugstore options. Thus, products that employ the benefits of vegan ingredients align with consumers seeking out "clean" forms of self-care.
Workshop Question - How could your brand align itself with the growing preference for naturality?
Trend Themes
1. Rise of Alternative Milk Ingredients in Skincare - As plant-based lifestyles gain traction, more consumers are seeking vegan and natural skincare products, presenting opportunities for brands to incorporate alternative milk ingredients into their formulas.
2. Powdered Skincare Products - Waterless and powdered skincare products are becoming more popular, as consumers seek sustainable and travel-friendly alternatives to traditional creams and gels.
3. Clean Beauty and Waterless Formulas - The trend towards cleaner beauty options and eco-friendly packaging is driving demand for waterless and preservative-free skincare products.
Industry Implications
1. Skincare - The skincare industry can benefit from incorporating alternative milk ingredients into skincare products and diversifying their product offerings.
2. Health and Wellness - The health and wellness industry can capitalize on rising interest in plant-based, vegan, and sustainable products to develop new lines or expand current offerings.
3. Packaging and Sustainability - The push towards sustainable packaging and waterless formulas presents opportunities for companies to innovate new packaging solutions and create more eco-friendly products.
