Shake Shack's Shackburger Kit Helps to Recreate the Signature Burger at Home
Laura McQuarrie — April 2, 2020 — Lifestyle
References: instagram & designtaxi
With fast food restaurants closed around the country, people aren't able to go out and order familiar comforts but Shake Shack’s Shackburger can now be recreated at home thanks to a new DIY kit. Shake Shack created the Shackburger Kit with the aid of meal kit provider Goldbelly, so that its signature burgers can be prepared and enjoyed right at home.
In the DIY Shackburger Kit, there are most of the essentials for creating eight Shackburgers, including Shake Shack’s custom blend of 100% Angus beef, GMO-free potato rolls, American cheese slices and ShackSauce. After purchasing a kit of their own, burger lovers only need to source their own fresh toppings like lettuce and tomatoes. To preserve the quality of the meat, customers are asked not to freeze the ingredients and enjoy the burgers shortly after delivery.
Image Credit: Shake Shack
In the DIY Shackburger Kit, there are most of the essentials for creating eight Shackburgers, including Shake Shack’s custom blend of 100% Angus beef, GMO-free potato rolls, American cheese slices and ShackSauce. After purchasing a kit of their own, burger lovers only need to source their own fresh toppings like lettuce and tomatoes. To preserve the quality of the meat, customers are asked not to freeze the ingredients and enjoy the burgers shortly after delivery.
Image Credit: Shake Shack
Trend Themes
1. DIY Burger Kits - Creating DIY burger kits allows consumers to recreate restaurant-quality burgers at home, offering a convenient and customizable dining experience.
2. Meal Kit Collaboration - Collaborating with meal kit providers allows restaurants to expand their reach and offer their signature dishes to a wider audience, creating new revenue streams.
3. Direct-to-consumer Delivery - Providing direct-to-consumer delivery of meal kits gives restaurants the opportunity to maintain customer engagement and loyalty during times of restaurant closures.
Industry Implications
1. Fast Food - Fast food chains can leverage DIY burger kits to offer an alternative dining experience and increase brand visibility outside of their physical locations.
2. Meal Kit Services - Meal kit providers can collaborate with restaurants to offer curated kits of signature dishes, providing customers with convenient and restaurant-quality meal options at home.
3. Food Delivery Services - Food delivery services can partner with restaurants to offer direct-to-consumer delivery of DIY meal kits, expanding their offerings beyond restaurant meals and reaching a wider range of customers.
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