Smart TV capabilities expand in the midst of the COVID-19 pandemic
Trend - As physical distancing keeps people indoors, sources of entertainment are limited to things like television, reading and creative hobbies. Understanding this, tech brands are expanding the capabilities and compatibilities of their smart TVs in the hopes that they'll be helping people cope and distract themselves.
Insight - The drastic disruptions that consumers have faced in their daily routines have also brought to light people's ability to adapt to lifestyle upheavals. Consumers are turning to a variety of different resources to keep themselves busy, and to cope with the stress that's come with financial insecurity and fear for the health of themselves and their loved ones. People who are living with these changes are drawn to brands that support and enhance the routines they are currently permitted to take part in.
Insight - The drastic disruptions that consumers have faced in their daily routines have also brought to light people's ability to adapt to lifestyle upheavals. Consumers are turning to a variety of different resources to keep themselves busy, and to cope with the stress that's come with financial insecurity and fear for the health of themselves and their loved ones. People who are living with these changes are drawn to brands that support and enhance the routines they are currently permitted to take part in.
Workshop Question - How is your brand enhancing the quality of life for its customers?
Trend Themes
1. Expanded Smart TV Capabilities - Tech brands are expanding the capabilities of their smart TVs in the hopes of helping people cope and distract themselves during the COVID-19 pandemic.
2. Home Workout Apps Compatible with Smart Tvs - With the demand for home workout platforms reaching all-time highs because of COVID-19, brands like Peloton and Samsung are making their apps compatible with smart TVs.
3. Hybrid TV Platforms - TV providers are striving to deliver multitiered watching solutions capable of blending and organizing content from a wide range of sources including streaming apps and traditional cable.
Industry Implications
1. Smart TV Industry - As smart TV makers add more capabilities and features, there is an opportunity for disruptive innovation in areas like hybrid platforms, fully-integrated TVs, and app-focused 4K TVs.
2. Home Workout Industry - With the demand for home workout platforms reaching all-time highs, there is an opportunity for disruptive innovation in smart TV-compatible workout apps and more streamlined fitness technology.
3. Streaming Industry - As new streaming platforms emerge, there is an opportunity for disruptive innovation in alternative streaming options and more cross-compatible TV services that allow access to multiple apps at once.
9 Featured, 73 Examples:
94,812 Total Clicks
Date Range:
Apr 20 — Oct 21
Trending:
Warm
Consumer Insight Topics:
