CooKING Burger @Home Provides Ingredients to Make a Whopper at Home
Laura McQuarrie — May 2, 2020 — Lifestyle
References: prtimes.jp & soranews24
People may not be able to enjoy the familiar experience of ordering a meal from Burger King in a physical restaurant but Burger King Japan is introducing the next best option with a solution that helps to make a Whopper at home. CooKING Burger @Home is a delivery-only set that provides fans with the necessary ingredients for making the chain's signature burger.
When it comes to ordering, the CooKING Burger @Home can be ordered in sets of two or four, complete with the right number of 100% beef patties and real Burger King sesame-topped buns. To share Burger King's famous flame-grilled flavors, the patties are cooked over an open flame on Burger King’s original broiler. The set also comes with a Whopper recipe, to which other fresh ingredients can be added.
When it comes to ordering, the CooKING Burger @Home can be ordered in sets of two or four, complete with the right number of 100% beef patties and real Burger King sesame-topped buns. To share Burger King's famous flame-grilled flavors, the patties are cooked over an open flame on Burger King’s original broiler. The set also comes with a Whopper recipe, to which other fresh ingredients can be added.
Trend Themes
1. Home Burger Kits - Opportunity for offering DIY meal kits for popular restaurant dishes to be enjoyed at home.
2. Delivery-only Sets - Potential for providing delivery-only sets with all the necessary ingredients for recreating popular food items at home.
3. Flame-grilled Flavors - Chance to capitalize on the desire for authentic flame-grilled flavors in homemade meals.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity for food delivery companies to partner with restaurants in offering DIY meal kits for delivery.
2. Meal Kit Services - Opportunity for meal kit services to expand their offerings by providing DIY kits for popular fast food items.
3. Fast Food Chains - Potential for fast food chains to create DIY meal kits for their signature dishes and offer them for delivery or pickup.
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