The food and beverage industry aims to support people amidst the COVID-19 crisis
Trend - Brands within the food and beverage space are aiming to reduce the impact of COVID-19 on communities by contributing in various ways. Whether it's shifting production to create hygiene products, donating to relief efforts or trying to improve community morale, these brands are looking to do their part in reducing consumer stress in unprecedented times.
Insight - The mental, physical and economic uncertainties people are currently facing have had an impact in a number of ways. Consumers are dealing with illness or setbacks to their mental health, and many are struggling financially as lay-offs and suspensions to the economy take their toll. Though branded intervention isn't a cure-all, people are looking for both small and large ways to either support others, or to receive the support they need--and brands facilitating that process leave an impression.
Insight - The mental, physical and economic uncertainties people are currently facing have had an impact in a number of ways. Consumers are dealing with illness or setbacks to their mental health, and many are struggling financially as lay-offs and suspensions to the economy take their toll. Though branded intervention isn't a cure-all, people are looking for both small and large ways to either support others, or to receive the support they need--and brands facilitating that process leave an impression.
Workshop Question - How could your brand contribute to COVID relief efforts?
Trend Themes
1. Brand Social Responsibility - Brands within the food and beverage industry are shifting their efforts to reduce the impact of COVID19 on communities and emphasizing social responsibility.
2. Charitable Donations - Brands are donating financial and food assistance to various organizations to support vulnerable populations, including low-income seniors, restaurant workers, and those dealing with food insecurity.
3. Creative Lifestyle Campaigns - Brands are launching innovative campaigns to encourage social distancing while maintaining a connection with communities, with an emphasis on unique lifestyle ideas like front yard cookouts that promote public welfare and charitable donations.
Industry Implications
1. Food and Beverage - The food and beverage industry is leading the way in social responsibility and charitable donations during the COVID-19 pandemic.
2. Hospitality - The hospitality industry is struggling during the pandemic and is a key recipient of support from various charitable organizations and donations.
3. Non-profit - Non-profit organizations are stepping up their efforts to provide support to vulnerable seniors and low-income communities dealing with food insecurity through charitable donations and innovative initiatives like LifeCrates.
