'UNIFY' Exclusively Provides African American Programming
Katherine Pendrill — December 4, 2015 — Pop Culture
'UNIFY' is a new streaming service that exclusively provides African American programming. Although there are a number of different streaming services available to consumers, there are few that offer a wide variety of programs geared towards African American audiences. UNIFY aims to change the face of online streaming by providing a space for African American content.
UNIFY provides a wide variety of films and TV shows that are geared towards African American viewers. There are hundreds of programs available, including In Living Color, The Flip Wilson Show and New York Undercover. The network has also launched a docu-series that celebrates the legacy of African American programming. The idea behind the new service is to provide a space for African American content, but to also use the platform to make a difference in the community. As UNIFY CEO and founder Dr. Donahue Tuitt explains, the company plans to build social partnerships with black-owned businesses and start conversations about how the community can "use UNIFY to be a cornerstone to transform Black America."
The exclusive streaming service demonstrates that African American audiences are creating their own opportunities in a media climate that generally lacks representation of people of color.
UNIFY provides a wide variety of films and TV shows that are geared towards African American viewers. There are hundreds of programs available, including In Living Color, The Flip Wilson Show and New York Undercover. The network has also launched a docu-series that celebrates the legacy of African American programming. The idea behind the new service is to provide a space for African American content, but to also use the platform to make a difference in the community. As UNIFY CEO and founder Dr. Donahue Tuitt explains, the company plans to build social partnerships with black-owned businesses and start conversations about how the community can "use UNIFY to be a cornerstone to transform Black America."
The exclusive streaming service demonstrates that African American audiences are creating their own opportunities in a media climate that generally lacks representation of people of color.
Trend Themes
1. African American Streaming Services - The trend of creating streaming services specifically for African American audiences presents an opportunity for more diverse and inclusive content.
2. Diverse Representation in Streaming - The trend of offering a wide variety of programs geared towards African American audiences highlights the demand for more diverse representation in the streaming industry.
3. Socially Responsible Streaming Platforms - The trend of using streaming platforms to make a difference in the community by building social partnerships with black-owned businesses showcases the potential for socially responsible streaming services.
Industry Implications
1. Media Streaming - The media streaming industry has an opportunity to embrace diversity and inclusivity by creating more platforms that cater to specific audiences, such as African Americans.
2. Film and Television Production - The film and television production industry can take advantage of the demand for diverse content by increasing the production of programs geared towards African American viewers.
3. Social Entrepreneurship - The social entrepreneurship industry can explore opportunities to collaborate with streaming services like UNIFY to promote social change within communities.
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