The New Starz App Allows Users to View Its Content on All Their Devices
Katherine Pendrill — April 6, 2016 — Tech
References: itunes.apple & digitaltrends
Premium TV network Starz recently launched a new app that allows users to stream the network's content on all of their devices. Starz is already one of the largest premium TV networks in the US and now its standalone app helps it expand its reach to include consumers who are no longer willing to pay for satellite or cable.
The new Starz app is a standalone streaming service available for all iOS, Android and Apple TV devices. The service costs just $9 per month and users are not required to purchase a cable or satellite subscription. Despite the low price, users will have access to more than 2,400 videos and television series, including original programming and blockbuster hits. Additionally, Starz users will have the option to download nearly any program to view offline later.
The app serves as direct competition to similar standalone streaming services aimed at millennials and other cord-cutting consumers.
The new Starz app is a standalone streaming service available for all iOS, Android and Apple TV devices. The service costs just $9 per month and users are not required to purchase a cable or satellite subscription. Despite the low price, users will have access to more than 2,400 videos and television series, including original programming and blockbuster hits. Additionally, Starz users will have the option to download nearly any program to view offline later.
The app serves as direct competition to similar standalone streaming services aimed at millennials and other cord-cutting consumers.
Trend Themes
1. Standalone Streaming Services - The rise of standalone streaming services provides an opportunity for companies to offer convenient and affordable access to premium content.
2. Mobile Viewing - The increasing demand for streaming content on mobile devices creates a need for platforms and apps that optimize the viewing experience on smartphones and tablets.
3. Offline Viewing - The option to download and view content offline presents an opportunity for streaming services to cater to users with limited or unreliable internet access.
Industry Implications
1. Streaming Services - Streaming services can capitalize on the growing market by offering unique features and content that differentiate them from traditional cable providers.
2. Mobile App Development - Companies can focus on developing user-friendly mobile apps to optimize the streaming experience on smartphones and tablets.
3. Internet Service Providers - Internet service providers can adapt to the trend by offering affordable and reliable internet plans to support the increasing demand for streaming services.
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