The New You&Me Messaging App is Content Comprehensive
Alyson Wyers — May 1, 2014 — Tech
References: couples.howaboutwe & techcrunch
This new messaging app for couples allows sweethearts to share several different types of content and tell a story together. You&Me; is a standalone service from HowAboutWe. The dating subscription service for singles and couples is releasing the messaging app for couples so people can have more options when it comes to communicating with their significant other.
From photo sharing, text and video messages to voice memos and song sending, there are multiple ways to talk to your partner. The Photobooth, Halfsie and Secret features allow couples to send different kinds of pictures; one of which involves wiping away steam to see the photograph. The smart app will change its interface when it recognizes you two are together and will also auto-tag you in published experiences.
From photo sharing, text and video messages to voice memos and song sending, there are multiple ways to talk to your partner. The Photobooth, Halfsie and Secret features allow couples to send different kinds of pictures; one of which involves wiping away steam to see the photograph. The smart app will change its interface when it recognizes you two are together and will also auto-tag you in published experiences.
Trend Themes
1. Coupled-up Communication Apps - How messaging apps tailored for couples can prove to be innovative by offering features for intimate and creative communication.
2. Integrated Multimedia Sharing - The trend of messaging apps that offer multiple types of content sharing as a means of communication is an opportunity for disruptive innovation in the tech industry.
3. Personalized Relationship Apps - Apps designed specifically for couples could disrupt the dating app industry and offer new features and revenue streams.
Industry Implications
1. Mobile App Development - Developing innovative apps that cater to the needs of couples can offer significant business opportunities in the mobile app industry.
2. Online Dating Services - The rise of couple-focused apps could disrupt the traditional online dating industry by offering new revenue streams and expanding the market.
3. Social Media Marketing - Partnering with messaging apps tailored for couples, brands can tap into a new and intimate market in social media marketing.
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