This Streaming Service is Set to Offer a Series of VR Films
Katherine Pendrill — October 23, 2015 — Tech
References: blog.hulu & tubefilter
'Hulu' recently announced that it has designed a new app that will allow customers to access a variety of VR films. In recent years, streaming services such as Netflix and Hulu have dramatically changed the way consumers watch video content. Hulu's latest announcement could change the film industry yet again by combining movies with VR technology.
With the release of its new app, Hulu subscribers will have an opportunity to access VR content. Once users have donned their VR glasses, the app will allow them to create custom 3D viewing environments. These settings can include everything from a movie theater to Jerry Seinfeld’s apartment in 'Seinfeld.' It is through these environments that users will be able to view VR films or a title from Hulu's catalog of 2D movies.
The new VR app elevates the streaming experience by combining entertainment with new technology. As Hulu's VP of Device Platforms Julian Eggebrecht explains, "Providing viewers with dynamic environments of their choice and themed around their favorite shows provides a whole new level of engagement."
With the release of its new app, Hulu subscribers will have an opportunity to access VR content. Once users have donned their VR glasses, the app will allow them to create custom 3D viewing environments. These settings can include everything from a movie theater to Jerry Seinfeld’s apartment in 'Seinfeld.' It is through these environments that users will be able to view VR films or a title from Hulu's catalog of 2D movies.
The new VR app elevates the streaming experience by combining entertainment with new technology. As Hulu's VP of Device Platforms Julian Eggebrecht explains, "Providing viewers with dynamic environments of their choice and themed around their favorite shows provides a whole new level of engagement."
Trend Themes
1. VR Streaming Platforms - The rise of VR streaming platforms offers immersive cinematic experiences and opens up new possibilities for storytelling.
2. Customized VR Viewing Environments - The ability to create personalized 3D viewing environments in VR streaming apps enhances user engagement and immersion.
3. Integration of VR and Film Industry - The integration of VR technology in streaming apps has the potential to revolutionize the film industry and create new avenues for content creation and distribution.
Industry Implications
1. Streaming Services - Streaming services like Hulu and Netflix are embracing VR technology to enhance their content offerings and attract a wider audience.
2. Virtual Reality (VR) - The VR industry stands to benefit from the increasing demand for VR streaming apps, as it expands into the realm of cinematic experiences.
3. Film and Entertainment - The film industry can explore disruptive innovation opportunities by leveraging VR streaming apps to create immersive and interactive storytelling experiences.
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